Difference between revisions of "Track Bookings"

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[[Category:Developers]]
 
[[Category:Developers]]
 
[[Category:Booking_Page]]
 
[[Category:Booking_Page]]
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<div class="heading">Tracking</div>
  
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This page explains how you can track bookings.
  
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''This page explains how you can track bookings''
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__TOC__
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= Referrer =
  
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== Referer ==
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<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The English word '''referrer''' is spelled with two '''r'''s. However, the parameter's name in the URL is spelled '''referer''' with only one '''r'''.
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All bookings contain a referrer field which is a reference to the link which originally opened the on-line [[:category:Booking Page|booking page]] for the guest.  
 
  
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An example link to your booking page could be in this format
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All bookings contain a referrer field (under the tab "Details"). The content of this field is set in the link which opens the on-line [[:category:Booking Page|booking page]] for the guest.
  
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http://www.beds24.com/booking2.php?propid=13437&referer=Beds24
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An example link to your booking page would be:
  
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When a guest clicks this link, the text "Beds24" will be recorded as the referrer of any resulting booking. You may set the text for the referer= text to different values for different links and track which links are generating your bookings.
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http://beds24.com/booking2.php?propid=13437&referer=Beds24
  
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All our availability calendars and booking widgets can contain a referer= text either as a hidden parameter or in the URL depending on the widget. You also have the option to add your custom referrer. Please see the widgets help pages for instructions.  
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When a guest clicks this link, the text "Beds24" will be recorded as the referrer of any resulting booking. You may set the text ("referer=text") to different values for different links and track which links are generating your bookings.  
  
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== Logs ==
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All our availability calendars and booking widgets can contain the parameter "referer=text", either as a hidden parameter, or in the URL, depending on the widget. You can set the referrer for a widget here:
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To see the booking logs go to REPORTS-> BOOKING LOGS
 
  
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== Google Analytics ==
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{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING WIDGETS  "Referrer§
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To install Google Analytics go to SETTINGS -> BOOKING PAGE -> DEVELOPERS "Advanced HTML Settings" and enter your Google Analytics Tracking Script in the field "Insert In HTML HEAD". This will be installed in the head section of the booking page.
 
  
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Your booking page will now appear in your Google Analytics Report.
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You also have the option to add your custom referrer. Please see the [https://wiki.beds24.com/index.php/Category:Widgets#Parameters widgets help pages] for instructions.
  
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= Logs =
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To see the booking logs go to REPORTS > BOOKING LOGS
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==Tracking Pixel==
  
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'''Page Tracking'''
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Tracking image pixels need to be included in the <body> part of the page so they are visible. Usually, the easiest way to do this is to include the image pixel as an image tag (<IMG>) in your "on screen" booking confirmation message:
  
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The URL of each stage of the booking process contains a parameter page= which contains a code to identify which stage the booking page is at.
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{{#fas:cog}} (SETTINGS)  > GUEST MANAGEMENT > CONFIRMATION MESSAGES > PERIOD MESSAGES  Additional Screen Content for "Normal" Bookings
  
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=Page Tracking (e.g. Google Analytics)=
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'''Page Tracking''' is usually done by inserting a script into the head of every page that a user passes on her way to check-out. You can insert your tracking script (for example a Google Analytics script) here:
  
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'''Conversion Tracking'''
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{{#fas:cog}} (SETTINGS) BOOKING ENGINE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD>
  
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=Conversion Tracking (e.g. Google Ecommerce)=
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'''Conversion''' refers to the final step of a sales operation - when a user is '''converted''' into a paying customer. Conversion Tracking scripts (for example a Google Ecommerce Script), therefore, are only inserted into the head of the last page of a process, in this case the confirmation page. Insert your scripts here:
  
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When a booking completes, the booker is shown a confirmation page.
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{{#fas:cog}} (SETTINGS)  BOOKING ENGINE > PROPERTY BOOKING PAGE > DEVELOPER "Confirmation Page Insert in HTML <HEAD>
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It is possible to include scripts directly in the screen confirmation messages at SETTINGS -> BOOKING PAGE -> PAGE DESIGN -> DEVELOPERS "Advanced HTML Settings" -> "Confirmation Page Insert in HTML HEAD". This will be installed in the head section of the booking confirmation page. Template variables can be included in this script to include information about the booking which has just been made.
 
  
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=Custom booking confirmation page=
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It is also possible to set a Booking Return URL leading to your own website. Guests will be sent to this page rather than the standard confirmation page allowing you to create a custom confirmation landing page. Information about the booking will be added to the URL for your extraction and use. You can set the URL to your own website here:
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{{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING PAGE > BEHAVIOUR  "Redirect after Booking" "Booking Return URL".
  
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It is also possible to set a Booking Return URL to your own site. Guests will be sent to this page rather than the confirmation page after booking allowing you to create a custom confirmation landing page.
 
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Information about the booking will be added to the URL for your extraction and use.
 
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This setting can be found at SETTINGS -> BOOKING PAGE-> Page Design-> BEHAVIOUR.
 
 
If you use this function, you will need to place any conversion tracking scripts on your landing page.
 
If you use this function, you will need to place any conversion tracking scripts on your landing page.
  
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==Using template variables in scripts==
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'''Tracking Pixel'''
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You can use [https://wiki.beds24.com/index.php?title=Template_Variables Template variables] in your tracking scripts to include information about the booking. The following example includes the booking number [BOOKID] and price [PRICE] in a Google Ecommerce script.
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−
Tracking image pixels need to be included in the <body> part of the page so they are visible.
 
−
The easiest way to do this is usually to include the image pixel as an image <IMG> tag in your on screen booking confirmation message (SETTINGS->PROPERTIES->CONFIRMATION MESSAGES).
 
−
 
 
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The booking page is on the domain www.beds24.com so you may need to enable multiple domain settings in analytics.
 
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== Google Ecommerce Tracking ==
 
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The exact scripts to be installed are supplied by your tracking service. Check their help pages for the latest version.
 
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'''Conversion Tracking'''
 
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To install the conversion tracking script which reports booking information go to SSETTINGS -> BOOKING PAGE -> DEVELOPERS "Advanced HTML Settings" and enter your Google Tracking Script in the field "Confirmation Page Insert in HTML HEAD". This will be installed in the head section of the booking confirmation page.
 
−
 
 
−
Template variables can be included in this script to include information about the booking which has just been made. The following example includes the booking number [BOOKID] and price [PRICE] in the script.
 
−
 
 
  
 
  <script type='text/javascript'>
 
  <script type='text/javascript'>
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  The booking page is on the domain www.beds24.com so you may need to enable multiple domain settings in Google.
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<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span>This script is just an example; it probably won't work as is. Please get a working script from your tracking service.
 +
 
 +
== Google Tracking ==
 +
The exact scripts to be installed are supplied by Google. Check their help pages for the latest version.
 +
 
 +
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The booking page is on the domain beds24.com. You may need to enable multiple domain settings in your Google admin console.

Revision as of 11:10, 9 September 2020

Tracking
This page explains how you can track bookings.

Referrer

{{#fas:lightbulb}} The English word referrer is spelled with two rs. However, the parameter's name in the URL is spelled referer with only one r.

All bookings contain a referrer field (under the tab "Details"). The content of this field is set in the link which opens the on-line booking page for the guest.

An example link to your booking page would be:

http://beds24.com/booking2.php?propid=13437&referer=Beds24

When a guest clicks this link, the text "Beds24" will be recorded as the referrer of any resulting booking. You may set the text ("referer=text") to different values for different links and track which links are generating your bookings.

All our availability calendars and booking widgets can contain the parameter "referer=text", either as a hidden parameter, or in the URL, depending on the widget. You can set the referrer for a widget here:

{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING WIDGETS "Referrer§

You also have the option to add your custom referrer. Please see the widgets help pages for instructions.

Logs

To see the booking logs go to REPORTS > BOOKING LOGS

Tracking Pixel

Tracking image pixels need to be included in the <body> part of the page so they are visible. Usually, the easiest way to do this is to include the image pixel as an image tag (<IMG>) in your "on screen" booking confirmation message:

{{#fas:cog}} (SETTINGS) > GUEST MANAGEMENT > CONFIRMATION MESSAGES > PERIOD MESSAGES Additional Screen Content for "Normal" Bookings

Page Tracking (e.g. Google Analytics)

Page Tracking is usually done by inserting a script into the head of every page that a user passes on her way to check-out. You can insert your tracking script (for example a Google Analytics script) here:

{{#fas:cog}} (SETTINGS) BOOKING ENGINE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD>

Conversion Tracking (e.g. Google Ecommerce)

Conversion refers to the final step of a sales operation - when a user is converted into a paying customer. Conversion Tracking scripts (for example a Google Ecommerce Script), therefore, are only inserted into the head of the last page of a process, in this case the confirmation page. Insert your scripts here:

{{#fas:cog}} (SETTINGS) BOOKING ENGINE > PROPERTY BOOKING PAGE > DEVELOPER "Confirmation Page Insert in HTML <HEAD>

Custom booking confirmation page

It is also possible to set a Booking Return URL leading to your own website. Guests will be sent to this page rather than the standard confirmation page allowing you to create a custom confirmation landing page. Information about the booking will be added to the URL for your extraction and use. You can set the URL to your own website here:

{{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING PAGE > BEHAVIOUR "Redirect after Booking" "Booking Return URL".

If you use this function, you will need to place any conversion tracking scripts on your landing page.

Using template variables in scripts

You can use Template variables in your tracking scripts to include information about the booking. The following example includes the booking number [BOOKID] and price [PRICE] in a Google Ecommerce script. 

<script type='text/javascript'>
ga('require', 'ecommerce');
ga('ecommerce:addTransaction', {
 'id': '[BOOKID]',
 'affiliation': 'BEDS24',
 'revenue': '[PRICE]'
});
ga('ecommerce:addItem', {
 'id': '[BOOKID]',            
 'name': 'Lodging',
 'category': 'Accomodation',  
 'price': '[PRICE]',
 'quantity': '1'
});
ga('ecommerce:send');
<script>


{{#fas:exclamation-triangle}} This script is just an example; it probably won't work as is. Please get a working script from your tracking service.

Google Tracking

The exact scripts to be installed are supplied by Google. Check their help pages for the latest version.

{{#fas:lightbulb}} The booking page is on the domain beds24.com. You may need to enable multiple domain settings in your Google admin console.

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